You can also look at any post or update you’ve put out and see the type of activity it’s gotten. It looks at metrics like page likes, post reach, engagement. The best way to do this is to look into your Facebook Analytics.įacebook Analytics has recently gotten quite an update. The most effective way to rock the Facebook news feed is to know your audience, post content you think they want to see (whether it’s paid or organic), analyze what kind of posts are getting the most engagement and adjust your content strategy accordingly. This type of paid advertising can also help increase Likes and Followers on your businesses Facebook page as well. This type of posting works similar to the organic advertising idea I laid out before, when people see and engage with a promoted post then you are more likely to show up in their news feed organically as well. This goes beyond just your friends and their connections, but to people who have interests similar to what the post is about. You could also target this post to specific interests so as to reach people who are interested in things like inbound marketing, social media, etc. This simply increases your chance of reaching more people and getting more engagement. A promoted post shows up higher in the news feeds of those who like your business page and their connections to ensure that more people will see it. I called the previous tip organic advertising, but you can do some very easy, very targeted paid promoted posts in order to boost news feed presence. I call this organic advertising (it’s redundant, I know). Why do this? Because if you post something first that everyone will be interested in and let them engage, then it’s more likely your next post will show up in more people’s news feeds. you can then post something promotional that will take them back to your website. Once you post that and you see people engaging, sharing, viewing, etc. You can use this tip to your businesses advantage! All you have to do is post something super interesting, whether it directly correlates to your business or is just something you think people will find interesting (tip: I hear most people enjoy pictures of cats). Then, it includes those people in your news feed over the ones you haven’t viewed in a while. Basically, it looks at the 50 people you last interacted with or viewed their profile. For instance, in the post below we utilized the trending topic of No Shave November and put a relevant hashtag with it.Įver gone onto your high school sweetheart’s Facebook page and then all of a sudden you’re getting updates to your news feed about her son’s piano recital? Well, that’s because of Facebook’s EdgeRank algorithm which looks at affinity, weight, and time decay. Hashtags are also migrating over from platforms like Twitter and Instagram as a way to quickly find topics people are posting about. Facebook will group trending topics together in news feeds if many people are posting on them. Other considerations when it comes to the copy of your posts are hashtags and trending topics. Do you want to show off that new awning you just installed on your office? Go for it! But include a relevant link to either your services or a blog about your company so that you can get these people to your site! As long as the post content and attached link are relevant to the photo, you’ll be sure to attract visitors to your site. I think what businesses forget though, is that you can also include engaging copy and links to your website with these photos. I am much more attracted to a post of a local business that just installed their new awning and wants to show their customers than I would be if they just updated their status about it. In fact, just one month after the introduction of Facebook timeline for brands, visual content - photos and videos - saw a 65% increase in engagement ( Simply Measured). And as much as I hate to admit it, for personal use I’m more attracted to pictures of babies and weddings than I am to status updates about political views and what’s for dinner. Post Engaging Images and Copyįacebook is a hugely visual platform, we pretty much all know this. We've put together 4 tips that will help you utilize Facebook’s algorithm to your advantage, find and engage your audience, and analyze your activity for premium results. Are you frustrated by the lack of engagement with your Facebook posts? In order to increase Facebook post engagement you need to learn how to stand out and rock the Facebook news feed.
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